Direct Line Blog

Consumers walk away from RapLeaf after media reports

Share this article:

Internet tracking firm RapLeaf is facing a backlash from consumers this week after The Wall Street Journal investigated the company's role in compiling and selling customer data to marketers.

A “few thousand” consumers opted out of RapLeaf's services on Monday, Joel Jewitt, the company's VP of business development, told the Journal.

The reports come as marketers are trying to avoid becoming the target of future privacy legislation or regulation. Industry groups launched a self-regulation program to that end this month.

Share this article:

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

More in Direct Line Blog

The State of B2B Marketing Automation

The State of B2B Marketing Automation

Adoption of marketing automation in B2B varies widely by industry—as does the perception of its value.

Do You Really Know What Motivates Your Customers?

Do You Really Know What Motivates Your Customers?

Direct marketing is about understanding customers enough to drive them to act; Walk the Walk is a distinctive example.

5 Trends Influencing Marketing Today and, More so, Tomorrow

5 Trends Influencing Marketing Today and, More so, ...

From marketing tools to customer behaviors, here are five developments that continue to gain steam—and what to do about them.