Consumers still love sweepstakes
Darrell Lester, president, Direct Mail Profit Improvement Team
August 18 2008
Maybe you used sweepstakes in the 1980s or 1990s, and then dropped them like hot potatoes. Or, maybe you've never tried these contests for promoting your product or comÂpany. No matter what your experience may be, I assure you that sweepstakes make a great marketing tool.
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