Consumers Say Internet Has Changed Shopping Habits

Share this article:
SAN FRANCISCO -- Fifty-eight percent of Internet consumers say the Web


has changed the way they shop, a 7-percent rise over last year, according to the World Wide Internet Opinion Survey, a joint project of @d:tech and community Web site Talk City. The results were released here yesterday at the @d:tech conference.


In other survey results, privacy concerns are increasing while security fears are down slightly. Eighteen percent of those polled cited privacy as the single greatest deterrent to shopping online, double the 9 percent a year ago; 42 percent listed security as a shopping deterrent, compared to 45 percent in 1998.


Other highlights included:


* 55 percent of respondents said they would pay for content.


* 80 percent have made impulse purchases online.


* 30 percent have been driven to Web sites by word of mouth.


* 38 percent said Web searches most frequently drove them to new


Web sites.


* 74 percent have used the Internet to research big-ticket items.


* 27 percent said they turn to the Web for major breaking news.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Dollar Growth Rate of Video to Peak This Year

Dollar Growth Rate of Video to Peak This ...

It will increase by 56% to $6 billion, then taper off due to growth in inexpensive mobile placements, says a new study.

Alliance Data Spends $2.3 Billion to Buy Conversant

Alliance Data Spends $2.3 Billion to Buy Conversant

CEO Ed Heffernan says the acquisition "bulks up" the digital marketing power of Alliance and its Epsilon and Loyalty One units.