Consumers prefer video reviews: study

Share this article:

More than one in three Internet users say their No. 1 method of product research would have more impact if it were accompanied by video-based product opinions, according to a new study by ExpoTV.

ExpoTV worked with research firm Socratic Technologies, San Francisco, and found that when compared with a No. 1 preferred method of researching products and services, 36 percent of respondents found video reviews more influential.

"We knew from day one that video was the future of word-of-mouth," said Daphne Kwon, CEO of ExpoTV, New York. "Consumer-generated video product reviews combine the best of all worlds by marrying the incredible power of the visual medium to convey vast amounts of information quickly with the authenticity of a word-of-mouth experience."

The study asked 300 respondents with broadband connections to select their preferred product-research method. A video-review product opinion was listed as one of the choices.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

IAB Tech Lab to Set Global Digital Marketing Standards

IAB Tech Lab to Set Global Digital Marketing ...

In looking to solve complex tech issues, the association opens up full membership to agencies and solutions providers.

Integration Meets Innovation in Planters' Digital Campaign

Integration Meets Innovation in Planters' Digital Campaign

The snacks brand found a healthy way to navigate today's world of digital marketing saturation.

USA Today Decides to Play Games for Real

USA Today Decides to Play Games for Real

It partners with game-maker Arkadium to add 60 new digital games to its site, offering advertisers more segmented breakdowns of players.