Consumers Making More Purchases Online

Share this article:
Consumer acceptance will fuel the rapid growth in online retail sales and help drive more than 40 million U.S. households to shop online by 2003, a report done by Forrester Research, Cambridge, MA concluded. The report, Retail's Growth Spiral, also showed that by the year 2003 online retail sales will account for 6 percent of U.S. consumer retail spending.


The report revealed that travel sales will reach $30 billion within five years, and during that same period sales for replenishment goods like groceries and personal care products will reach $19 billion. Forrester stated that research for the study showed first-time online buyers tend to purchase convenience items like software and books.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...