ConsumerReview.com Outsources Ad Serving to Accipiter

Share this article:
E-Centives Inc.'s ConsumerReview.com, a user-generated online network of reviews for outdoors sporting goods and consumer electronics, outsourced its network and ad management operations to Accipiter Solutions Inc., Raleigh, NC.


The reviews site will roll out Accipiter's AdManager Hosted across its network of 10 online communities, including those related to audio, mountain bikes and outdoors products.


ConsumerReview.com previously managed its ad campaigns in-house via a third-party software application designed for its network. AdManager Hosted is expected to yield better targeting and keyword ad results.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs: