Consumer Spending Tool Offered

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Donnelley Marketing on Friday introduced Consumer Spending Triggers, a marketing tool based on events that predict and influence consumer spending.


Marketers can target offers based on events such as marriage, birth, home purchase, retirement or major wealth change.


Monthly updates will be provided, and Donnelley Marketing said clients will be able to capture information within days of the event "to take advantage of marketing opportunities in advance of their competitors."

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