Consumer Packaged Goods

Publicis Groupe announced September 1 that it will acquire Unilever's multichannel CRM program in France, called "Pour Tout Vous Dire." The holding company named Nicolas Zunz chairman of the initiative, with the goal of expanding its scope and establishing it as a top CRM platform. He retains his role as chairman of Publicis Dialog Paris.

Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.