Consumer Packaged Goods
Like all online endeavors, maximizing the value of digital couponing requires more sophisticated infrastructure and data sharing than many stores currently have.
Chef Boyardee combined event marketing and social recommendations to build brand advocacy among digitally active moms.
Running through POSSIBLE Labs, even for a brief 30 minutes, emphasizes the extent to which technology infuses pretty much everything we as consumers interact with.
Tim Anderson, SVP of retail and foodservice, Challenge Dairy, on the company's use of engaging, interactive marketing.
Popcorn brand Orville Redenbacher's launched a Facebook game on Dec. 28 that features augmented reality. The brand worked with its digital agency of record, Possible Worldwide, on the game.
While consumer packaged goods (CPG) marketers have not embraced digital marketing strategies as quickly as marketers in other sectors, that looks poised to change.
Since 2008, Rubbermaid has been using social commerce service provider Bazaarvoice's Ratings & Reviews program, which allows customers to comment and post reviews of the company's products on its site, as well as syndication of the reviews to retailer sites like Walmart.com.
SC Johnson & Son has reassigned its global advertising account after a decades-long relationship with Draftfcb. The Racine, Wis.-based company hired BBDO for advertising for its pest-control and home-storage divisions and Ogilvy & Mather for ad duties for its fragrance and home-cleaning units.
Today, with mobile devices at the height of their popularity, CPG marketers have the ideal opportunity to tap into the mindset and mindshare of consumers.
US Internet advertising revenue reached $7.3 billion in the first quarter of 2011, an all-time high and a 23% increase compared with Q1 2010, according to industry group the Interactive Advertising Bureau and advisory firm Pricewaterhouse Coopers.
Loyalty success boils down to mastering the basics of the "Three Cs" of consumer packaged goods (CPG) loyalty, says Sol Zia, consultant at LoyaltyOne Consulting and a contributing editor at Colloquy.
Publicis Groupe announced September 1 that it will acquire Unilever's multichannel CRM program in France, called "Pour Tout Vous Dire." The holding company named Nicolas Zunz chairman of the initiative, with the goal of expanding its scope and establishing it as a top CRM platform. He retains his role as chairman of Publicis Dialog Paris.
Mars Snackfood US has created a partnership between M&M's Racing and 12seconds.tv for a user-generated online video program. The program, "M&M's 12 Seconds Cup," was developed by marketing agency G2 to help connect the brand with both NASCAR fans and M&M's lovers.
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