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The wrong prescreened prospect list can cost millions—in fines

The wrong prescreened prospect list can cost millions—in fines

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FTC attorney Katherine Armstrong breaks down the FTC, FCRA infringements by Equifax, Direct Lending—and warns marketers of prescreened list usage.

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Better relationships. Better ROI.

Founded in 1985, and voted among the nation's top direct marketing agencies, Anderson Direct & Digital extends brands, grows businesses and delivers superior ROI through scientific customer insights, and by fully integrating direct mail, email, online, search, print, social, mobile marketing and more. We provide world-class agency and production services—all from our Southern California facility.

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Anderson Direct and Digital

Anderson Direct and Digital

Better relationships. Better ROI. Founded in 1985, and voted among the nation’s ...