How marketers and brands can be #BFFs with their customers.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Company of the week
Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.