Consumer Engagement

Creating an Emotional Bond With Consumers

Creating an Emotional Bond With Consumers

How marketers and brands can be #BFFs with their customers.

The Art (and Science) of Conversion

The Art (and Science) of Conversion

Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.

Marketers Are Out of This World

Marketers Are Out of This World

By

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

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Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.