Consumer Engagement

Creating an Emotional Bond With Consumers

Creating an Emotional Bond With Consumers

How marketers and brands can be #BFFs with their customers.

The Art (and Science) of Conversion

The Art (and Science) of Conversion

Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.

Marketers Are Out of This World

Marketers Are Out of This World

By

Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.

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