How marketers and brands can be #BFFs with their customers.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.