How marketers and brands can be #BFFs with their customers.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
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When you're looking for solutions to sales and marketing challenges, turn to SK&A. For 30 years, we've provided necessary resources for success. Our capabilities will help target decision makers, identify new opportunities, lower costs and, best of all, improve sales.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.