How marketers and brands can be #BFFs with their customers.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
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Retailers' Thanksgiving Day sales pitches came in heavy via email.
Key passages from the mailing industry's anti-exigency appeal to the Postal Regulatory Commission.
The fast casual restaurant chain relies on digital to drive in-store traffic and sales for its seasonal menu.