How marketers and brands can be #BFFs with their customers.
Today's marketing communications must combine the art of image-building creative with the science of compelling and engaging consumer offers.
Marketers should invest in channels with proven ROI instead of constantly exploring new frontiers, says ExactTarget.
Company of the Week
Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.
Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...