Consumer Electronics

Toshiba takes on town names in UGC push

Kevin McKeefery August 17, 2009

To promote its new model of laptops, Toshiba went hyperlocal to two American towns: Normal, IL, and Boring, OR. In the "Normal vs. Boring" campaign, the computer maker took its first dive into user-generated content.
 

Systemax exits hosted e-commerce software business

Chantal Todé June 03, 2009

Systemax Inc. is exiting the ProfitCenter Software (PCS) hosted software business and a majority of the PCS workforce will be leaving the company. The company pointed to the current economy for its difficulties selling PCS to potential customers. The PCS product is a Java, Web-based order management and e-commerce system.
 

Does your digital strategy need an app?

Cara Wood June 01, 2009

On May 26, Nokia launched its Ovi Store, an online software and content repository, to an estimated 50 million Nokia device owners worldwide.
 

Circuit City Web site relaunches

Chantal Todé May 26, 2009

The Circuit City Web site, CircuitCity.com, has been relaunched by Systemax Inc., which recently acquired the brand's e-commerce business. On May 19, Systemax closed on its agreement to acquire certain trademarks, trade names, domains, customer lists and information as well as other intangible assets of Circuit City's e-commerce business. The purchase price was $14 million in cash plus a share of any future revenue generated utilizing those assets over a 30-month period.
 

The digital magazine future

Greg Wolfe, president, Circulation Specialists Inc. May 21, 2009

I'm not sure what the digital magazines of the future will look like, but they may look something like the digital flip-book magazines of today. A really good digital magazine reader could provide a very enjoyable experience, with all the qualities of a conventional printed magazine, plus searchability, links to additional content and advertiser's Web sites and embedded video clips. It could be like a magazine on steroids, and you won't be chained to a computer to read it. Once the readers get good enough, things will start to move fast in the direction of magazine content delivered digitally.
 

AKQA

May 18, 2009

Founded in 1990 as Citron Haligman Bedecarre, an Internet consulting firm, AKQA became the global digital firm that it is today in 2001, after CHB acquired three other companies - AKQA, an independent Internet development company; Magnet, a Washington D.C.-based developer and e-commerce specialist; and AdInc, a Singaporean new media agency. Click headline above to view AKQA's full profile, complete with capabilities and company history.
 

Systemax wins Circuit City's online business at auction

Chantal Todé May 13, 2009

Systemax Inc. won Circuit City's e-commerce business at an auction held this week, subject to court approval. Last month, multichannel electronics merchant Systemax entered a stalking horse agreement valued at $6.5 million with Circuit City, which began liquidating assets in January after filing for bankruptcy protection in November.
 

Laptops benefit from word-of-mouth buzz

Sharon Goldman April 17, 2009

Experts say word of mouth works well for notebook computers, as consumers seek out peer feedback to inform this complex purchase
 

Publicis Groupe snags HP's PC account overseas

Mary Elizabeth Hurn April 16, 2009

Hewlett-Packard (HP) has tapped Publicis Groupe to handle its above-the-line communications for its Geneva-based personal systems group (PSG) in Europe, the Middle East and Africa (EMEA). The PSG account was previously handled by McCann Erickson. BBDO, Y&R and McCann also were vying for the account.
 

Report: T-Mobile developing more devices featuring Google's Android

Mary Elizabeth Hurn April 06, 2009

T-Mobile is planning to launch a number of communications devices utilizing Google's Android operating system, an open source software for mobile devices.
 

Mobile firms agree on marketing guidelines

Dianna Dilworth April 06, 2009

In a move to build industry stan­dards, the four largest US wire­less service providers last week all agreed to incorporate their mobile marketing guidelines with the Mobile Marketing Association's (MMA) best practices.
 

Yahoo's March Madness widget could have tied in to the social experience

Andreas Roell, CEO, Geary Interactive April 06, 2009

Our agency is full of sports fanatics. Every year, we draft our March Madness brackets, post them on a communal wall and try to practice sportsmanship.
 

Strike up the brand with e-mail

Dianna Dilworth March 06, 2009

Experts say it is e-mail's time to shine - not just as a lead generator, but as a way to help brands extend their message to a variety of audiences.
 

More banks signing on to mobile

Dianna Dilworth February 27, 2009

With new services that let cus­tomers manage their finances via a mobile phone, last week Com­merce Bank joined a growing number of other institutions such as Wells Fargo, Bank of America and HSBC already offering mobile banking services.
 

Capcom seeks gamer loyalty, spending

Lauren Bell February 24, 2009

Capcom, the company behind Street Fighter, Mega Man and other video games, has launched a new loyalty program based around a Visa pre-paid debit card.
 

Dell, Enfatico epitomize modern agency integration

Sharon Goldman February 23, 2009

Last week, DMNews held its first editorial web­cast. It was sponsored by e-mail marketing firm Lyris, developed and hosted by associate editor Dianna Dilworth, and featured input from Sylvia Sierra, VP of marketing at Access Intelligence; and Jeanniey Mullen, executive director of the Email Experience Council and EVP and CMO at Zinio.
 

Integration necessary to realize mobile potential

Julia Hood February 16, 2009

I am a late-adopting iPhone user and, while I like it, there is one element of the device that is simply too smart for its own good — that is, the autocorrect of e-mail spelling, which has a habit of interpreting my rather basic vocabulary choices as arcane proper nouns. For example, a slowly typed "which" will sometimes translate to Whig, "have" becomes "Han," and the word "paying" for some reason morphs into "Latin."
 

5 Tips: Harnessing the mobile Web

Dianna Dilworth February 13, 2009

Everyday, more consumers are purchasing Internet-enabled handsets, so having your brand available on the mobile Web has become essential. So how can you optimize your presence in this quickly emerging channel? Five experts offer tips on how to beef up your mobile Web offering.
 

In circ: Is the Kindle really the future?

Lauren Bell February 02, 2009

Depending on the upgrades Amazon offers, and what those inspire in its rivals, the newest Kindle could spark some hope for today's down-and-out publishing industry.
 
 

House defeats bid to delay digital TV switch

Bryan Yurcan January 28, 2009

The House of Representatives today defeated a bill that would have delayed the proposed switch from analog to digital television broadcasts to June.
 

Circuit City to liquidate assets

Dianna Dilworth January 16, 2009

After struggling with Chapter 11 bankruptcy, Circuit City Stores Inc. has announced that it will seek Bankruptcy Court approval to begin liquidating its 567 US stores.
 

As economy wanes, mobile Web blossoms

Dianna Dilworth January 12, 2009

Mobile phone adoption is grow­ing in spite of the economy, and marketers are taking advantage with new mobile initiatives.
 

Convenience to play big role in '09

Cara Wood January 05, 2009

I predict 2009 will not be the year of impulse buying. Amid growing joblessness and falling stocks, frugality is "the new black" this year. Faced with the reality that clever copywriting may not always convert a sale and deep discounts may be unrealistic or appear unimpressive aligned with competitive offers, direct marketing may return to another important element in its roots: convenience.
 

Job seekers flood social networks

Mary Elizabeth Hurn, Jonathan Mack January 05, 2009

Social networks such as Linked-In and Facebook have long been used for developing personal and professional connections online.
 

Dell reorganizes global business structure

Dianna Dilworth December 31, 2008

Dell Inc. is preparing for a restructuring and for management changes that will move things around for its global business. The new reorganization comes as the computer maker has announced that it is reorganizing its business globally around three major customer segments - large enterprise, public sector and small and medium businesses. Dell's consumer business, led by Ron Garriques, is already organized globally.
 

Building movie buzz online

Bryan Yurcan December 01, 2008

Film trailers are no longer the be-all-end-all of movie promotion, say experts. Today, active online marketing is an essential part of any film's marketing efforts.
 

Credit alternatives explored

Chantal Todé November 24, 2008

There's been a dramatic rise in the use of payment meth­ods other than credit cards over the past few months. Online home electronics retailer Etronics reports transaction vol­ume through eBillme during the past two months has grown 35% on the site, according to Mark Zayats, marketing direc­tor at Etronics.
 

Circuit City files for bankruptcy protection

Chantal Todé November 10, 2008

Circuit City Stores Inc. has filed for Chapter 11 bankruptcy protection in the US Bankruptcy Court for the Eastern District of Virginia, and has eliminated 700 corporate, regional and district support positions.
 

Touch tech-savvy fans

Kevin McKeefery November 03, 2008

Taking advantage of the passions people have for their favorite sports teams can work wonders — but only if you take a multiplatform approach.
 

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