Consumer Database

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

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Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Consumer Privacy Versus Big Data

Consumer Privacy Versus Big Data

As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil

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In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.

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The New Path of the B2B Buyer's Journey

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Which Brands Are the Most (and Least) Trusted?

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It's been a bad year for TV service providers.