In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.
Company of the week
Fairfield Marketing Group, Inc.
Concerned about growth? With over 25 years experience in the industry, the list experts at Fairfield Marketing Group possess the know-how to help immediately improve any domestic or international direct marketing effort.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.