Consumer Database

Consumer Privacy Versus Big Data

Consumer Privacy Versus Big Data

As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil

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In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.