As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.
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Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.