Consumer Database

Trust: The Way to a Customer's Heart (and Data)

Trust: The Way to a Customer's Heart (and Data)

By

Consumers reveal what prompts them to share data, and Apple remains No. 1 in brand loyalty.

Consumer Privacy Versus Big Data

Consumer Privacy Versus Big Data

As a country, as a world, as legislators and consumers, how do we balance Big Data and consumer privacy?

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil

By

In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ targets email marketers with Email-IQ

Analytics-IQ, Inc., a predictive solutions company for marketers, has branched into email delivery solutions with a new email tool.

Sign up to our newsletters

Latest Jobs:


Company of the Week


Founded in September 2009, Stirista is an integrated marketing agency that specializes in micro-targeting via traditional and digital channels. Our mission is to help companies, non-profits, and universities alike find new prospects and better understand their existing contacts. We are on the preferred vendor list for a handful of Fortune 500 companies with three of the ten largest companies in the world turning to us for marketing insights. To put it simply, we're young (at least at heart), ambitious, and sometimes impulsive-but always hungry for new ideas.

Featured Listings

Stirista

Stirista

Founded in September 2009, Stirista is an integrated marketing agency that specializes in ...