Consumer control, concern over spam headline new Habeas report
Despite growth in various Web 2.0 channels, consumers still prefer e-mail as a primary method of communications, according to a new study by Habeas. In its 2008 study of consumer attitudes towards e-mail and online interaction with businesses, completed in May 2008 by research firm Ipsos, the company found that consumers are interested in gaining more control over their online interactions with businesses.
“E-mail is still vital, and it will continue to be,” said Des Cahill, CEO of Habeas Inc., of the fact that 67% of respondents prefer e-mail as a communications channel compared with other online vehicles and 65% believe this will continue in the next five years.
In addition, consumers have an increasing level of concern over spam, including on their on mobile devices. Sixty-nine percent of those surveyed were concerned about being victimized by e-mail fraud scams, up from 62% last year. “People are concerned about what is going on online,” Cahill said.
In addition, 43% of respondents are concern about spam and virus threat to mobile devices, up 36% from last year. “That is likely because of an increased adoption of iPhones and Blackberrys,” Cahill added.
Another interesting finding in the study is that more than 88% of respondents said they would like organizations to give them more choices over the content and frequency of the e-mails.
“Consumers want more control, so we are recommending our customers to set up preference centers,” Cahill said.