March 21, 2013
5 lessons any marketer can take from the playbooks of successful mobile gaming companies.
October 19, 2012
Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.
October 03, 2012
Geo-targeting cell phone users may be cutting edge, but it's non-essential according to a new study maintaining that 68% of mobile phone use occurs in the home.
August 29, 2012
Just because a single consumer doesn't individually impact a company's bottom line, doesn't mean he or she isn't an influencer. Even one person can make a difference. Or fight forest fires. Something like that.
August 01, 2012
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
July 25, 2012
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
July 24, 2012
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
June 21, 2012
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
May 17, 2012
Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.
Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.
Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance.
March 08, 2012
Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.
March 01, 2012
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
February 28, 2012
According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.
February 16, 2012
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities.
February 15, 2012
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and simple ways to access them, said members of a panel discussing "Insights and Predictions on Women's Buying Behavior."
February 10, 2012
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
January 10, 2012
Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
RichRelevance, a San Francisco-based retail marketing services company, has acquired Searchandise Commerce, a Beverly, Mass.-based retail search marketing services firm. The terms of the deal were not disclosed.
Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.
Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.
Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.
The key to building customer loyalty is listening to your customers. There's no point trying to manage customer relationships if you don't know what it is your customers need. One way to build customer relationships is by creating a brand community atmosphere that fosters customer interactions with peers as well as your business.
The financial crisis at the end of the last decade forced marketers to shift the core of their messaging to value and consumers' values, said John Gerzema, chief insights officer at Young & Rubicam. Brands that interact with consumers via social media are also thriving, he added.
Job website Monster.com added a setting on its Career Ad Network January 28 that allows consumers to control behavioral ad targeting. It is the latest example of a company relinquishing some control over online tracking by allowing consumers to determine their own preferences.
Microsoft said December 7 that yet-to-be-released Web browser Internet Explorer 9 will allow consumers to identify and block "many forms of undesired tracking."
Fascinating article in Businessweek today about the "new abnormal" American consumer's purchasing behavior.
Company of the week R2C GroupR2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance. |
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.
