Balancing brands' financial needs with consumers' emotional desires is one problem marketers have yet to solve. Data is the way to a solution.
Here's why modern marketers should gauge consumers' consumption, engagement, and attention.
How consumers' motivations differ from country to country.
It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.
When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.
Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.
Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.
A discussion with author Brian Sheehan on connecting with customers on an emotional level.
5 lessons any marketer can take from the playbooks of successful mobile gaming companies.
Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.
Geo-targeting cell phone users may be cutting edge, but it's non-essential according to a new study maintaining that 68% of mobile phone use occurs in the home.
Just because a single consumer doesn't individually impact a company's bottom line, doesn't mean he or she isn't an influencer. Even one person can make a difference. Or fight forest fires. Something like that.
Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.
In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.
Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.
Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.
Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.
Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.
Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance.
Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.
Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.
According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.
As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?
Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities.
Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting
Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and simple ways to access them, said members of a panel discussing "Insights and Predictions on Women's Buying Behavior."
Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.
Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.
Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.
RichRelevance, a San Francisco-based retail marketing services company, has acquired Searchandise Commerce, a Beverly, Mass.-based retail search marketing services firm. The terms of the deal were not disclosed.
Company of the Week
SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.
SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...