Consumer Behavior

Drawing a Bead on Always-On Consumers

Drawing a Bead on Always-On Consumers

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It's a 24/7 world for marketers today, with ever-connected consumers always in their sights. Of course, as a new study shows, some are easier to home in on than others.

Facebook, Brand Consistency, and Personalization Influence Consumers

Facebook, Brand Consistency, and Personalization Influence Consumers

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When it comes to engaging with brands, retail customers interact more with their Facebook pages than their websites.

Is a Holiday Shopping Shutdown Next?

Is a Holiday Shopping Shutdown Next?

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Marketers and retailers may need to up their games this holiday season. Government financial woes caused a plunge in consumer confidence in October.

The Consumer That Never Sleeps

The Consumer That Never Sleeps

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Good news for marketers: "Always On" consumers are perpetually digitally attached, though they vary greatly in their attachments.

Will Customers Fall in Love With Your Brand?

Will Customers Fall in Love With Your Brand?

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A discussion with author Brian Sheehan on connecting with customers on an emotional level.

What Marketers Can Learn From Gaming

What Marketers Can Learn From Gaming

5 lessons any marketer can take from the playbooks of successful mobile gaming companies.

Customers take a seat in the boardroom

Customers take a seat in the boardroom

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Senior management is becoming as interested in customers' likelihood to recommend as they are in customers' likelihood to repurchase.

Is mobile really, well, mobile?

Is mobile really, well, mobile?

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Geo-targeting cell phone users may be cutting edge, but it's non-essential according to a new study maintaining that 68% of mobile phone use occurs in the home.

Fun with acronyms: (R)eturn (o)n (I)nfluencer

Fun with acronyms: (R)eturn (o)n (I)nfluencer

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Just because a single consumer doesn't individually impact a company's bottom line, doesn't mean he or she isn't an influencer. Even one person can make a difference. Or fight forest fires. Something like that.

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

Targeted consumer marketing tactics tip the scale for one super-sized weight loss program

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Jenny Craig and Nutrisystem, major players in the $60 billion weight loss market, have much in common when it comes to their direct marketing approach.

Epsilon's Holiday Trend Report finds marketers are off on timing

Epsilon's Holiday Trend Report finds marketers are off on timing

In its annual 2012 Holiday Trend Report released today, Epsilon found that consumers are looking to make big holiday purchases early in the season, as well as in the weeks after Christmas.

Conductor: Search marketing increases brand lift

Conductor: Search marketing increases brand lift

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Enterprises should consider using search marketing for branding purposes, based on a study from SEO technology provider Conductor.

Eyeona, Inc. recruits former Best Buy and Yahoo execs

Eyeona, Inc. recruits former Best Buy and Yahoo execs

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Eyeona, Inc. is bringing Barry Judge, former CMO of Best Buy, and Elisa Steele, Yahoo's former EVP and CMO, to its advisory board.

Study: 70% of consumers welcome mobile ads

Study: 70% of consumers welcome mobile ads

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Convenience and mobile advertising are key drivers of mobile shopping, according to a new IAB study.

Consumer commitment-phobes force companies to change strategies

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Generation Y's fear of commitment is changing the way companies do long-term commitments for purchases.

Big data: friend or foe?

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Technology is changing not only how consumers buy and research products, but also how marketers and advertisers research consumer behavior. But researchers are unsure whether all this newly available data is an opportunity or a hindrance.

Most online preference centers are useless: DMCNY

Most online preference centers are useless: DMCNY

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Most online preference centers are useless, said Ernan Roman, president of Ernan Roman Direct Marketing, during a Direct Marketing Club of New York (DMCNY) presentation on March 8. Brands shouldn't ask consumers if they want to be bothered via email or other contact methods, but should instead engage consumers to understand their wants and feelings.

Marketers prolong TV-centric approach

Marketers prolong TV-centric approach

Twice a year, the marketing business pauses in its reinvention to expose its fear of fundamental change and highlight the disconnect that exists between what it says and what it does.

The consumer is your wife, sister, mother, girlfriend, niece ...

The consumer is your wife, sister, mother, girlfriend, niece ...

According to Beyoncé, it's girls who run the world. And looking at recent research, she is probably right. Worldwide, women are responsible for nearly four times as much consumer spending as China and India combined.

How to get rid of those pesky customers

How to get rid of those pesky customers

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As a marketer, your ultimate goal is to drive away current customers and repel new prospects, right?

Badgeville integrates Klout scores into gamification offerings

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Gamification company Badgeville will now be integrating scores drawn from Klout, the social media influence platform, for marketers looking to reward users in brands' online communities.

Targeting Video Series: Richard April, VP marketing, AG Salesworks

Targeting Video Series: Richard April, VP marketing, AG Salesworks

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Richard April, VP of marketing at AG Salesworks, and Melissa Hoffmann, news editor at Direct Marketing News discuss the ins and outs of customer targeting

Social Media Week panel looks at women's buying behavior

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Even as their means for sharing product information grows, female consumers continue to seek out relevant reviews and simple ways to access them, said members of a panel discussing "Insights and Predictions on Women's Buying Behavior."

Report: 90% of consumers worry about online privacy

Report: 90% of consumers worry about online privacy

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Ninety percent of U.S. adults worry about online privacy, while 41% do not trust most companies with their personal data, according to a Feb. 13 survey from TRUSTe. The report, the Consumer Confidence Edition, is the first installment of a quarterly index from the privacy management company.

Holiday sales increase, fall short of expectations

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Total U.S. retail sales generated an estimated $400.6 billion in December, an increase of 6.5% compared with the same month last year, according to a Jan. 12 report from the U.S. Department of Commerce. Total sales for the 2011 calendar year increased 7.7% to $4.7 trillion compared with the prior year, the report said.

Axe campaign has fans collaboratively write graphic novel online

Axe campaign has fans collaboratively write graphic novel online

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Unilever launched a campaign with digital agency Razorfish to promote a new line of Axe body spray called Anarchy. The campaign centers around a YouTube-based graphic novel that is being written in real time, which the company is promoting through its Facebook, Twitter and YouTube pages.

RichRelevance acquires Searchandise Commerce

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RichRelevance, a San Francisco-based retail marketing services company, has acquired Searchandise Commerce, a Beverly, Mass.-based retail search marketing services firm. The terms of the deal were not disclosed.

TV, magazines most effective affluent marketing media: study

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Affluent consumers are more receptive to TV and magazine advertising than other media, according to a survey from market-research firm Ipsos Mendelsohn.

TRUSTe debuts privacy icon for video ads

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Online security firm Truste rolled out the Digital Advertising Alliance's "Advertising Option" icon to online-video and rich-media ads on August 26.

Affluent consumers more likely to share information online: study

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Affluent consumers are more willing to share their information online in exchange for a more personalized experience than the general population, according to a study released by the Interactive Advertising Bureau (IAB) on August 1.

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