Constructive Playthings introduces grandparents database
Constructive Playthings began offering a list of grandparents through list manager RMI on April 1.
These consumers are age 56 or older and have spent an average of $65 on equipment, educational toys, games and creative education materials for their grandchildren in the past 12 months. Products include building blocks, puzzles, books, tapes and musical toys, craft kits and family games,
The 16,000-universe list is available beginning at $105/M, or $70/M for fundraisers.