Constructive Playthings introduces grandparents database

Share this article:

Constructive Playthings began offering a list of grandparents through list manager RMI on April 1. 

These consumers are age 56 or older and have spent an average of $65 on equipment, educational toys, games and creative education materials for their grandchildren in the past 12 months. Products include building blocks, puzzles, books, tapes and musical toys, craft kits and family games,

The 16,000-universe list is available beginning at $105/M, or $70/M for fundraisers.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.

Ensighten and Anametrix Unite in an Open Relationship

Ensighten and Anametrix Unite in an Open Relationship

Ensighten's purchase of the analytics company is about giving ultimate ownership of data to marketers, says CEO Josh Manion.

The Perils (and Positives) of Vanity Metrics

The Perils (and Positives) of Vanity Metrics

Experts break down the up- and downsides of popular vanity metrics, such as Facebook likes and Twitter followers.