Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.
Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.
Company of the week
Marketry can connect you with the right audience, using effective channels and deliver measureable success. Whether your plan includes online media, offline direct marketing or an integrated combination - we can help.
A growing number of marketers are making digital marketing a top-shelf priority.
Think of telemarketing as a long-term activity, built on a solid database marketing approach, and you'll reap its greatest rewards.
Sales attribution is imperative for a company and its growth.