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Constant Contact

Google testing search ads featuring email opt-ins

Tim Peterson December 30, 2011

Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Constant Contact acquires Bantam Live for $15M

Juan Martinez February 16, 2011

Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.