Constant Contact

Google testing search ads featuring email opt-ins

Google testing search ads featuring email opt-ins

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Google is testing an ad unit that would allow consumers to opt in to email newsletters within the ad, according to reports.

Constant Contact acquires Bantam Live for $15M

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Constant Contact, an e-mail marketing software provider, acquired social CRM company Bantam Live for $15 million on February 15. The deal will allow Constant Contact to integrate a social CRM platform in its e-mail services to develop a unified repository of customer data across all channels, including clicks, e-mail opens, survey responses, event participation and social media interactions.

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