Constant Contact acquires NutshellMail

Share this article:

E-mail marketing services provider Constant Contact acquired NutshellMail, a social media monitoring firm, May 24 for an undisclosed sum.

Constant Contact bought NutshellMail to expand its social media capabilities. The ESP, which has about 350,000 small business clients, has social media tools in its e-mail platform, including an e-mail address capture app for Facebook. NutshellMail creates tools to measure social media marketing. 

“Our customers wanted to know how to make the most out of social media marketing, and they wanted to measure the impact of what they are doing,” said Gail Goodman, CEO of Waltham, MA-based Constant Contact.

NutshellMail's tools allow marketers to aggregate messages and activities from their social networking pages, including Twitter, Facebook, LinkedIn and MySpace, via e-mail. Marketers can customize their NutshellMail profile for the content and search terms they want to monitor, and set the frequency.

The NutshellMail brand will keep its name, and its employees will move to an office in Palo Alto, CA, establishing Constant Contact's first West Coast office.

Goodman said Constant Contact will hire additional employees for the office.

Constant Contact plans to add more social media marketing tools in the coming months.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Email Marketing

Engagement: The Secret Ingredient to a Tasty Marketing Campaign

Engagement: The Secret Ingredient to a Tasty Marketing ...

Organic yogurt company Stonyfield says it's discovered the right recipe for an enthralling digital campaign.

8 Email Marketing Myths Debunked

8 Email Marketing Myths Debunked

Our experts set the record straight.

How to Craft Engaging Emails

How to Craft Engaging Emails

Pushing past the inbox clutter and noise may not be as tough as some marketers may think.