Constant Contact acquires digital storefront provider SinglePlatform

Share this article:
Constant Contact acquires digital storefront provider SinglePlatform
Constant Contact acquires digital storefront provider SinglePlatform

Online marketing services company Constant Contact has acquired SinglePlatform, a digital storefront provider that helps small businesses get discovered through mobile and Web searches, for $65 million.

Gail Goodman, CEO of Constant Contact, says the goal of the acquisition is to promote large and small business growth by helping companies find new, relevant customers.

"We want take what is already a great business to the next level by reaching the brand scale,” she says.

Though the two companies are familiar with each other from both being in the marketplace, Goodman says the two have never worked together before. Constant Contact and SinglePlatform have already begun working together, Goodman says.

Constant Contact will give small businesses the opportunity to create listings that will be delivered through SinglePlatform's publishing partners for free. SinglePlatform's publisher network includes 100 publishers and more than 200 million consumers.

“Our product is so well received in our community by working with Constant Contact,” says Wiley Cerilli, CEO of SinglePlatform. Cerilli will join the Constant Contact executive team as VP and general manager of SinglePlatform, reporting directly to Goodman.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Mobile Spend Vaults 76 Percent in First Half, IAB Reports

Mobile Spend Vaults 76 Percent in First Half, ...

Overall Internet ad revenues escalate by 15% to $23 billion, also fueled by increased activity in social media and video.

Top 20 Percent Is Twice as Good at Converting as the Rest

Top 20 Percent Is Twice as Good at ...

There are five reasons elite marketers trounce the competition: testing, targeting, spending, mobilizing, and democratizing.

Ecstatic Over Programmatic

Ecstatic Over Programmatic

Ads purchased programmatically will double this year to $10 billion, and then again to $20 billion in 2016, a new study forecasts.