Connecticut seeks agencies for $22M tourism account

Share this article:

The state of Connecticut is seeking up to six agencies to provide marketing services for its Department of Economic and Community Development and Office of Tourism.

Work includes overall brand development, as well as online marketing, strategic marketing planning, campaign execution and national and in-state PR for the state's tourism office.

The winning agency or agencies will hold the account from December 2011 to the end of 2013 with an annual budget of $11 million. Proposals are due September 27 for the RFP, which was issued August 29.

Randy Fiveash, Connecticut's director of tourism, said the state is open to hiring one agency for each of the six areas or to award the entire account to one firm.

“What the governor and the legislature understand about this is it's about jobs and economic development,” he said. “This is money that is spent to increase that sector.”

Fiveash added that the search is part of a statewide branding initiative to recruit businesses and talent.

The Pita Group previously handled the account before Connecticut cut its tourism marketing budget to $1 in 2009, said Fiveash.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.