Connect Direct, APPower Ally

Share this article:
Direct marketing agency Connect Direct has formed an alliance with APPower Inc., a San Mateo, CA, application provider.


The deal requires Connect Direct, Redwood City, CA, to offer strategic, creative and project management services to APPower clients who cannot create and execute online marketing campaigns inhouse.


APPower will offer Connect Direct clients access to a two-way application integrated channel between software publishers and end-users of their products. Once integrated into a software application, APPower allows users instant access to real-time news, product updates, specials and technical support directly via that application.


Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Russ Klein Tapped to Head American Marketing Association

Russ Klein Tapped to Head American Marketing Association

The former Burger King and 7-Eleven CMO takes over as the organization looks to expand globally.

Publicis Launches New Digital Agency

Publicis Launches New Digital Agency

Roar, an amalgam of top digital talent from across Publicis Groupe, will be led by Zenith OptiMedia veteran Sean Reardon.

RAPP Names Orlov CEO

RAPP Names Orlov CEO

The Volkswagen marketing executive is a veteran of Wunderman and WPP.