It's relatively easy—and extremely beneficial—to cozy up to members of Congress.
The fight for postal reform continues, and hope springs eternal.
Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
A congressional caucus on privacy has its gimlet eye trained on data brokers.
USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.
E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps and games. Working with various industry groups, the companies are supporting legislation that would simplify the tax code for digital items.
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It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.
Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.
How marketers can navigate the new customer engagement era.