Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.
Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.
Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.
Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.
In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."
A congressional caucus on privacy has its gimlet eye trained on data brokers.
USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.
SOPA & PIPA: Two little acronyms that have the Web in a tizzy.
The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.
E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps and games. Working with various industry groups, the companies are supporting legislation that would simplify the tax code for digital items.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.