Congress

Building Relationships With Elected Officials Is Good Business

Building Relationships With Elected Officials Is Good Business

It's relatively easy—and extremely beneficial—to cozy up to members of Congress.

Hopes Rise for New Postal Reform Bill

Hopes Rise for New Postal Reform Bill

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The fight for postal reform continues, and hope springs eternal.

Big Data: Innovate or Stagnate

Big Data: Innovate or Stagnate

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Data. It's big, it's divisive, it's misunderstood, it's lionized—and it's the main topic of discussion at the first annual Data Innovation Day on Thursday, January 24.

With Woolley as CEO, DMA Focuses on Data Marketing

With Woolley as CEO, DMA Focuses on Data Marketing

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Linda Woolley has been appointed president and CEO of the Direct Marketing Association, continuing the organization's agenda to support and advance data-driven marketing practices.

Should the USPS be privatized?

Should the USPS be privatized?

Even as Congress dawdles and plays political football, privatization of the USPS gains little appeal.

Database marketing discord requires consumer education

Database marketing discord requires consumer education

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Congress is looking into the practices of database marketing firms—and it's causing a schism between lawmakers, privacy advocates, and marketers.

DMA to Congress: Data brokers are not evil

DMA to Congress: Data brokers are not evil

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In a recent letter to Congress, the Direct Marketing Association defends a direct marketer's right to bear data, noting that "in the digital age, data-driven marketing has become the fuel on which America's free market engine runs."

Big Data, little privacy

Big Data, little privacy

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A congressional caucus on privacy has its gimlet eye trained on data brokers.

USPS adopts new products and services to stay solvent

USPS adopts new products and services to stay solvent

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USPS chief Patrick Donahoe set out his vision for the agency at the National Postal Forum in April.

SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore

SOPA & PIPA: The Web is as mad as hell and it's not going to take it anymore

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SOPA & PIPA: Two little acronyms that have the Web in a tizzy.

USPS agrees to moratorium on post office closures

USPS agrees to moratorium on post office closures

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The U.S. Postal Service (USPS), in response to a request made by multiple U.S. senators, agreed to a five-month moratorium on closures of post offices and mail processing facilities on Dec. 13.

Retailers rally for simplified online tax code

Retailers rally for simplified online tax code

E-commerce retailers and wireless companies are teaming up to lobby Congress to simplify the taxation process for digital goods, such as MP3s, e-books, mobile apps and games. Working with various industry groups, the companies are supporting legislation that would simplify the tax code for digital items.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

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5 Reasons to Rethink Radio Right Now

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Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.