Confusing List Brokers With List Managers

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Please advise Ms. Julie Simard to educate herself about the list brokerage/list management community before writing a how-to article referencing our business.


Under the heading "Gather names," she incorrectly states that list brokers do not get paid unless they sell the lists they manage. She is actually referring to list managers.


I am a broker who can sell you any list available on the open market. Limiting my clients to only the lists my company manages would be a severe disservice to us all.


Kathleen M. Stivaletti


Vice president, list brokerage


MSGi Direct


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