Conferencing Provider Picks BTB Agency
According to Encounter Collaborative, those efforts will include development of brand strategies and advertising for its egenda Web conferencing application.
The data-driven marketing veteran is charged with maximizing its use throughout the company's global network.
The rallying cry that "all marketing is direct" is increasingly evident as brand marketers and direct marketers adopt key strategies from each other.
But is its performance enough to win the desired results?