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Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Marketing&Tech Partnership Summit: Name That Brand, Go For Free

Congratulations to the winners of "Name that Brand." Your reward is a free ticket to the hottest CMO-CIO connection event this side of Silicon Valley.

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

Just Ask Watson: IBM Unveils the Watson Engagement Advisor

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According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.

LiLo? Nah. Our Page Six: Get a load of the Caples creatives

LiLo? Nah. Our Page Six: Get a load of the Caples creatives

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Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.

C-levels befriend the social enterprise

C-levels befriend the social enterprise

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Dreamforce is Norcal's Disneyland.

AMA taps IBM's Smarter Commerce suite

AMA taps IBM's Smarter Commerce suite

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IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.

Imagine me and you...in the C-suite

Imagine me and you...in the C-suite

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There's a new member of the C-suite—it's you!

News flash: Adobe Symposium contained no news

News flash: Adobe Symposium contained no news

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I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover.

MMA Forum: Mobile insights from Coca-Cola

MMA Forum: Mobile insights from Coca-Cola

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Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company.

Pitney Bowes seeks to expand into digital, marketing spaces

Pitney Bowes seeks to expand into digital, marketing spaces

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Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.

MMA Forum: Mobile turns traditional video on its head

MMA Forum: Mobile turns traditional video on its head

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Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily.

MMA Forum: Mobile social is on the rise

MMA Forum: Mobile social is on the rise

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More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.

NetSuite announces SuiteCommerce at annual conference

NetSuite announces SuiteCommerce at annual conference

NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.

Creative Week: off Broadway and far from Brooklyn

Creative Week: off Broadway and far from Brooklyn

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What does marketing have in common with musicals? Read on.

Missives from ad:tech

Missives from ad:tech

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The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.

The term "integrated marketing" is "loosy goosy": SES Conference

The term "integrated marketing" is "loosy goosy": SES Conference

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The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.

Huffington to launch new app, GPS for the soul

Huffington to launch new app, GPS for the soul

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"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

NRF Big Show: Ralph Lauren EVP on marketing luxury goods online

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Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.

Bill Clinton addresses the NRF Big Show, tells us where he shops

Bill Clinton addresses the NRF Big Show, tells us where he shops

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Bill Clinton began his keynote at the National Federation's Big Show on Jan. 16 with a joke: "This is a bigger crowd that I usually draw; kind of makes me feel like I'm president again." Chuckles from the crowd.

BBH CEO stresses creativity, selectivity in client relationships

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Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that his agency had lost its last 10 pitches in a row, but added that unsuccessful pitches can serve as learning tools to improve product and revenue initiatives. He added that agencies should be more concerned with creating new revenue streams and products than with the amount of new business they sign.

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