According to IBM, 50% of the 270 billion customer service calls placed each year go unresolved. But Watson can help.
Cool people, creativity, a day of education—and cocktails to top it off. The Caples Summit & Reveal this year was a veritable who's who of creativity.
Dreamforce is Norcal's Disneyland.
IBM announced on September 6 at the Smarter Commerce Global Summit the newest addition to its client roster: the American Marketing Association (AMA), one of the largest marketing organizations in the world.
There's a new member of the C-suite—it's you!
I hit Adobe's Digital Marketing Symposium ready to cover the news. Unfortunately, there was no news to cover.
Mobile success "starts with consumer insights," says Chris Bigda, head of connections planning and investments, media and interactive at The Coca-Cola Company.
Pitney Bowes is expanding from a provider of physical customer communications solutions to a global provider of both physical and digital customer communications.
Between now and 2016, mobile video is slated to grow 78% a year, pointing to an insatiable desire for content on the part of consumers. Add to that this tantalizing statistic: More people carry mobile devices with them — roughly 6 billion — than brush their teeth daily.
More than 80 million unique users access some type of social media on their mobile devices monthly — a statistic top-of-mind on June 11, day one of the MMA forum in New York City.
NetSuite announced the SuiteCommerce platform at its SuiteWorld 2012 conference in San Francisco. The platform, which connects companies' CRM to ERP, is the first of its kind, said CEO Zach Nelson during his May 15 keynote address.
What does marketing have in common with musicals? Read on.
The ad:tech digital marketing conference happening right now in San Francisco bills itself as "the #1 event for interactive marketing," and that it seems to be — a veritable bonanza of new tech and groovy innovations.
The term "integrated marketing" is "loosy goosy", said Dana Todd, SVP of marketing at Performics, during a panel discussion at the SES Conference on March 22.
"Connecting by disconnecting is the way forward," said Arianna Huffington at Adobe's Digital Marketing Summit in Salt Lake City. Enter the app that helps you relax.
Retailer Ralph Lauren "blends merchandising and entertainment" to tell the story that surrounds its products, a tactic essential to keeping an iconic brand relevant in the technologically developing retail world, said David Lauren, Ralph Lauren's EVP of advertising, marketing and corporate communications, at the National Retail Federation's (NRF) 101st Big Show on Jan. 17.
Bill Clinton began his keynote at the National Federation's Big Show on Jan. 16 with a joke: "This is a bigger crowd that I usually draw; kind of makes me feel like I'm president again." Chuckles from the crowd.
Greg Andersen, CEO of BBH New York, said at the Mirren New Business Conference on April 11 that his agency had lost its last 10 pitches in a row, but added that unsuccessful pitches can serve as learning tools to improve product and revenue initiatives. He added that agencies should be more concerned with creating new revenue streams and products than with the amount of new business they sign.
Company of the week
R2C creates, produces, distributes and measures messages that inspire and compel consumers to do something with a brand to drive commercial advantage. The full-service advertising agency specializes in creative, production, media, analytics and performance.
What's in our mailbox this month: fitness postcards from Retro Fitness, American Woman Fitness Centers, Union's United Taekwondo Academy, and Bally Total Fitness. (We're totally pumped.)
Social data can improve a brand's bottom line and customer relationships. Just ask brands Infiniti and Diamond Nexus.
Here are three must-have data sets that every marketer should include in his or her email strategy.