*Conference Exhibitors Ask, Where Did Everyone Go?

Share this article:
SAN FRANCISCO -- Northern California is known for its slower pace, which proved to be true for the traffic in the exhibition hall at the 17th Annual Catalog Conference & Exhibition held here this week.


Some exhibitors were disappointed in the turnout of visitors on the floor. Michael Aronowitz, president/CEO of Saleoutlet.com, New York, said that many people he spoke with on the hall's floor said the traffic there was light. "There's too many booths and not enough traffic," Aronowitz said.


It's possible that San Francisco draws less catalogers than Chicago, said Aronowitz, where the show was held last year. On the first full day of last year's conference, the Saleoutlet.com booth was swamped with visitors, and staff "could not leave the booth," he said.


Meanwhile, Liz Petersen, director of sales at MSGi Direct, Boston, said that traffic to the company's booth was good, because of a mailing that MSGi had sent to conference attendees before the show. The mailing offered attendees a pair of boxer shorts -- that MSGi staff would "personalize" onsite at the booth -- if attendees registered online to participate in a Wine-of-the-Month give away. The promotion was case-in-point that "direct marketing really works," Petersen said.


Next year's conference will be held at the Hynes Convention Center in Boston, June 4 to June 7.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

B2B Marketers Can Now Self-Serve Ads on Facebook Exchange

B2B Marketers Can Now Self-Serve Ads on Facebook ...

Sitescout's new integration with FBX opens up access to any size marketer, minus campaign spend minimums, according to the RTB company.

Day Two at DMA2014

Day Two at DMA2014

It was awards day in San Diego, with Teradata's Lisa Arthur being named Marketer of the Year, and Google Japan being feted for its direct mail prowess.

Today's Forecast: Chilly With a 10 Percent Lift in Parka Sales

Today's Forecast: Chilly With a 10 Percent Lift ...

The Weather Company launches a website offering marketers free advice on how to take advantage of shifts in the weather.