Conference Covers Changes Caused by Internet Consumers

Share this article:

The top 10 social networking Web sites, including MySpace, Blogger and YouTube, collectively have grown 47 percent year over year, according to research from Nielsen//NetRatings.

This trend and other research regarding changes in Internet marketing triggered by consumer involvement will be presented by Jon Gibs, senior director of media at NetRatings, at this year's Digital Marketing Conference. The show will be held June 8-9 at New York's Marriott Marquis hotel.

Mr. Gibs' exclusive research, titled "Mash-Up Media: My.Internet," is scheduled for 10:30 a.m. June 8. It includes the effects of media fragmentation on consumer engagement with publishers and the new advertising models open to agencies and advertisers.

The term "My.Internet" was coined by Mr. Gibs and refers to consumer-generated space online. It speaks to the fact that anyone who wants to can add content to the Web. This phenomenon brings about challenges, which Mr. Gibs will address in a presentation on what marketers should expect in the coming year.

Leaders from several interactive media companies are scheduled to attend and participate in the conference this year.

Share this article:

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

News Byte: Comcast Expanding Global Ad Delivery Through Partnership

News Byte: Comcast Expanding Global Ad Delivery Through ...

Through a partnership with Adstream , Comcast's AdDelivery Service expands its footprint across the globe.

40 Under 40 2014: Nominations Are Now Open!

40 Under 40 2014: Nominations Are Now Open!

It's time to nominate the 2014 crop of young marketing luminaries for Direct Marketing News's 40 Under 40 Awards. The deadline is Friday, June 6, 2014.

News Byte: MediaCrossing Partners with ASL Marketing on Youth Marketing Tool

News Byte: MediaCrossing Partners with ASL Marketing on ...

The digital media trading firm and marketing database company aim to help marketers target 13 to 34 year olds.