Condom campaign promotes clandestine naughtiness

The Okamato Freedom Project is a micro e–commerce destination offering a range of products that aim to help Singaporeans be “naughty” and get away with it.

According to the website, Okamoto Freedom Project products helps users “get better at getting away with it.”

Urban camouflage: Make your car look empty even when it's not.

TipOffe: Turn your iPhone into an early warning device.

The TipOff app.

Night Cape: The coaster that covers up your intentions.

More from the project's e–store.

The app turns the user's iPhone camera into a motion detector.

A contest polled visitors for new product ideas.

The winner won a trip to Japan and a supply of condoms. The winning product will be manufactured and added to the e–store for sale.

In Singapore, a notoriously rule-bound society, it can sometimes be difficult for young people to find the privacy they need to fool around — which is why Japanese condom-maker Okamoto called on TBWA/Tequila Singapore to launch the Okamoto Freedom Project.

You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Latest Jobs:


Company of the week

Data Services, Inc. meets the needs of today's data-driven marketer by providing front-end database management and data analytics platforms alongside our expertise in global contact data quality, database building and ongoing maintenance that comes with our 45+ years in business.


Find out more here »

Featured Articles

Pitney Bowes Intros Location Intelligence Platform

Pitney Bowes Intros Location Intelligence Platform

Spectrum Spatial attempts to make the world a small marketplace for B2B and B2C companies alike.

The New Path of the B2B Buyer's Journey

The New Path of the B2B Buyer's Journey

Intent, which tells you who, how, and when to target, is a common thread on the customer journey.

Which Brands Are the Most (and Least) Trusted?

Which Brands Are the Most (and Least) Trusted?

It's been a bad year for TV service providers.