Condom campaign promotes clandestine naughtiness

The Okamato Freedom Project is a micro e–commerce destination offering a range of products that aim to help Singaporeans be “naughty” and get away with it.

According to the website, Okamoto Freedom Project products helps users “get better at getting away with it.”

Urban camouflage: Make your car look empty even when it's not.

TipOffe: Turn your iPhone into an early warning device.

The TipOff app.

Night Cape: The coaster that covers up your intentions.

More from the project's e–store.

The app turns the user's iPhone camera into a motion detector.

A contest polled visitors for new product ideas.

The winner won a trip to Japan and a supply of condoms. The winning product will be manufactured and added to the e–store for sale.
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In Singapore, a notoriously rule-bound society, it can sometimes be difficult for young people to find the privacy they need to fool around — which is why Japanese condom-maker Okamoto called on TBWA/Tequila Singapore to launch the Okamoto Freedom Project.

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