CondeNet Taps Avenue A/Razorfish

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CondeNet, the online arm of magazine publisher Conde Nast Publications, selected Avenue A/Razorfish as its interactive consultant.


The agency, owned by Seattle-based aQuantive Inc., will help redesign and integrate CondeNet's lifestyle, brand and corporate Web sites. Services include strategic guidance, program management and implementation, as well as search engine optimization, Interwoven content management implementation and data warehousing.


Avenue A/Razorfish's work on CondeNet's travel site at www.concierge.com recently was completed.


CondeNet's other sites include www.epicurean.com for food, www.style.com for fashion and http://men.style.com for men's lifestyle. The New York-based company also runs its parent firm's magazine brand sites.


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