CondeNet Taps Avenue A/Razorfish

Share this article:
CondeNet, the online arm of magazine publisher Conde Nast Publications, selected Avenue A/Razorfish as its interactive consultant.


The agency, owned by Seattle-based aQuantive Inc., will help redesign and integrate CondeNet's lifestyle, brand and corporate Web sites. Services include strategic guidance, program management and implementation, as well as search engine optimization, Interwoven content management implementation and data warehousing.


Avenue A/Razorfish's work on CondeNet's travel site at www.concierge.com recently was completed.


CondeNet's other sites include www.epicurean.com for food, www.style.com for fashion and http://men.style.com for men's lifestyle. The New York-based company also runs its parent firm's magazine brand sites.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Mohegan Sun Bets on an Integrated Customer Experience

Mohegan Sun Bets on an Integrated Customer Experience

Casino and entertainment destination Mohegan Sun went all-in and overhauled its website to improve its guest experience online and on-site. The casino's payoff was big.

Former Lenovo Executive to Head Digital Marketing at Interakt

Former Lenovo Executive to Head Digital Marketing at ...

Elijah Degen brings 15 years of experience to his new role at the digital agency.

Analytics Is a CMO's Best Friend

Analytics Is a CMO's Best Friend

CMOs who want to extend their tenure should embrace analytics to improve marketing performance and enable innovation.