Conde Nast

Online publishers squeeze out middlemen

Online publishers squeeze out middlemen

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Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.

Yahoo to limit DSP access to inventory

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Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.

Glamour Gimmick

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