Mobile Version / Subscribe / Back Issues / About Us / Contact Us / Advertise

 Conde Nast

Online publishers squeeze out middlemen

January 01, 2012

Online display advertising sellers are circling the wagons to reassert their position in a crowded market and fend off the swelling role of third parties, such as ad networks and demand-side platforms.
 

Yahoo to limit DSP access to inventory

December 01, 2011

Yahoo will limit demand side platforms' (DSP) access to Yahoo Network Plus inventory on the company's Right Media Exchange (RMX) beginning in January, said Seth Dallaire, Yahoo's VP of sales, on Dec. 1.
 

Glamour Gimmick

October 03, 2008