Conde Nast Launches Lucky List at Millard
Lucky, a monthly publication about shopping, debuted in November. The file is new to the market. It has more than 245,000 active subscribers who are mostly female. Subscribers have a median age of 28 and a median household income of $55,000 annually.
Selections on the Lucky list include recency, geography, source, paid and gender. The base price is $100 per thousand, with additional charges for selects.
As a special incentive for mailers to test the file, Millard will waive the direct-to-publisher select on all Lucky tests placed through Dec. 31.
Lucky joins the roster of Condé Nast files already managed by Millard Group Inc., Peterborough, NH. Other publications include Allure, Bride's, Glamour, Mademoiselle, Self and Vogue.