Condé Nast replaces Direct Media Millard with Specialists Marketing Services

Share this article:

Publisher Condé Nast has named Specialists Marketing Services (SMS) its exclusive list management provider, effective with orders placed beginning January 3. SMS will replace Infogroup's Direct Media Millard.

Condé Nast selected Hasbrouck Heights, NJ-based SMS in October after a three-month RFP process.

“After careful review, we feel that our brands will be best represented at Specialists Marketing Services,” said Jacquie LaValle, associate consumer marketing director at Condé Nast. “We are confident that their experienced sales team and strategic marketing plan will ensure our list rental revenue is maximized.”

Condé Nast declined to comment on why it replaced Direct Media Millard.

Lon Mandel, CEO of SMS, would not speculate on why the publishing company picked SMS over other list management service providers.

A Direct Media Millard representative could not be immediately reached for comment.

SMS also recently won the account of media and marketing company Meredith Corp, beginning work November 1. The hire effectively ended Meredith's nine-year relationship with American List Council.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Agency

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Agency

Are You Really Ready for Customer Experience?

Are You Really Ready for Customer Experience?

Marketers can talk a good game about customer centricity, but actions speak louder than words.

Essentials in Content Marketing: Think like a best-selling author

Essentials in Content Marketing: Think like a best-selling ...

Imagine if all the electronic content thrown your way daily was actually printed on paper. To stand out from those piles of worthless pixels, you must offer your audiences intriguing ...

The Mobile-Email Marriage

The Mobile-Email Marriage

Marketers who considered leaving email at the altar are finding renewed passion for the channel as an ever-increasing number of customers triage, read, and click-through email on their smartphones.