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Ticketmaster: Mobile data is the way forward

Ticketmaster: Mobile data is the way forward

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Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

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To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SKA

SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...