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Ticketmaster: Mobile data is the way forward

Ticketmaster: Mobile data is the way forward

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Ticketmaster has been actively using mobile technologies to boost commerce and enhance marketing opportunities to its brand partners.

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

Kodak's integrated campaign highlights 
hip-hop celebs to engage new audience

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To reach the young, urban, socially connected demographic, Kodak introduced an integrated campaign that yielded strong results, leading to a better than 25% increase in purchase consideration for its digital cameras.

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