Concepts Direct Sells Colorful Images

Share this article:
Direct marketer Concepts Direct Inc., Longmont, CO, said yesterday that it completed the sale of the Colorful Images business to Current USA Inc., Colorado Springs, CO. Terms of the sale, which was completed Sept. 11, were not disclosed.


Colorful Images sells address and specialty labels, checks, stationery, cards, apparel, gifts, home décor and home office products via the Colorful Images catalog and a Web site, colorfulimages.com.


"The addition of the Colorful Images brand is a great strategic fit with our other consumer catalogs," Current USA president Dave Humbert said in a statement. The company is a direct marketer of stationary, gift wrap, cards and gifts.


Concepts will provide transitional services through December while Current completes the merger of the Colorful Images business into its operation, according to the statement.


Concepts Direct continues to operate its Linda Anderson, The Music Stand, Garfield Stuff, Colorful Characters and New Bargains brands and catalog businesses.


Share this article:
close

Next Article in Multichannel Marketing

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in Multichannel Marketing

News Byte: Salesforce Forms Unit to Focus on Verticals

News Byte: Salesforce Forms Unit to Focus on ...

The industries business unit, led by ex-White House CIO Vivek Kundra, will serve six industry groupings.

Columbia U. Puts the "Do" in "Donation"

Columbia U. Puts the "Do" in "Donation"

Columbia University raises nearly $7 million in donations in just 24 hours with a combination of social media, live events, and gamification.

If You Build It, They Will Engage

If You Build It, They Will Engage

Construction materials manufacturer USG revamps its image using targeted, multichannel efforts aimed at customers and employees.