Concentrex, Locus Direct to Develop Web Marketing PlatformConcentrex Inc., Portland, OR, and Locus Direct Marketing Group Inc., a subsidiary of Jordan Industries, yesterday agreed to develop an Internet-based marketing platform, called Intelliportal Network, for financial institutions of all sizes.
The platform will allow customers to design custom marketing campaigns, either in-house or with Locus, through mailing and response tracking.
Locus, San Bernardino, CA, provides marketing communication services, including print production, mailing services and a database of demographic, real estate and financial behavior data.
"The data is especially useful to community banks and credit unions because of the targeted marketing focus," said Concentrex, which provides financial software and services. "In addition to financial and demographic characteristics, households have already been prescored relative to their propensity to buy financial products."
Concentrex' Internet Solutions Center will begin providing products and services through the Intelliportal Network in the second quarter.