ComScore

Can Facebook ads work for large brands? Readers respond

Can Facebook ads work for large brands? Readers respond

Readers respond to the July Gloves Off question.

ComScore: Facebook ads work

ComScore: Facebook ads work

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Despite recent debate as to the dubious viability of Facebook ads, a comScore report released on June 12 finds the contrary.

Plug-ins: DRTV

Plug-ins: DRTV

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Study: CPG website visits boost in-store sales

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Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

comScore names VP of marketing solutions

comScore names VP of marketing solutions

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Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

14.5M consumers scanned QR codes in June: study

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More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Growth at private sale sites continues

Growth at private sale sites continues

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Recent data suggests that consumer enthusiasm for the flash sales industry is intensifying. ComScore's February Media Metrix, which measures online traffic, revealed an overall increase in unique visits to these sites compared with the same month last year.

Holiday e-commerce sales up 5% as more shoppers migrate online

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E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.

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