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ComScore

Plug-ins: DRTV

March 01, 2012

DRTV no longer exists in a vacuum. The advent and wide usage of social media has seen to that — which means it's more important than ever for direct response TV marketers to integrate social media into their strategies. Our expert columnists weigh in.

Study: CPG website visits boost in-store sales

Alex Palmer January 30, 2012

Visitors to consumer package goods (CPG) e-commerce websites spend 37% more in retail stores than consumers who do not visit the brand sites, according to a Jan. 30 study by comScore, Accenture and dunnhumbyUSA.

comScore names VP of marketing solutions

Allison Schiff December 09, 2011

Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

14.5M consumers scanned QR codes in June: study

Tim Peterson August 12, 2011

More than 14 million consumers scanned a quick response (QR) code or barcode using their mobile device in June, according to a study released by research firm comScore.

Growth at private sale sites continues

Juan Martinez May 01, 2011

Recent data suggests that consumer enthusiasm for the flash sales industry is intensifying. ComScore's February Media Metrix, which measures online traffic, revealed an overall increase in unique visits to these sites compared with the same month last year.

Holiday e-commerce sales up 5% as more shoppers migrate online

Carol Krol December 30, 2009

E-commerce sales jumped 5% to $27 billion for the 2009 holiday shopping season compared with a year ago, according to ComScore. The online measurement firm released the data on Dec. 30 based on online sales tallied November 1 through Christmas Eve.