ComScore: Online Spending Up 24% for Holidays

Share this article:
Non-travel U.S. online spending in the first 48 days of the holiday season starting Nov. 1 reached an estimated $16.34 billion, up 24 percent from $13.16 billion a year ago, comScore Networks said.


Online spending for the week ending Dec. 18 also jumped 29 percent from the year-ago period, the Chicago-based market researcher said.


"Retailers' continued use of last-minute promotions and discounted in-time shipping have allowed consumers to comfortably extend their online purchasing time later into the season," comScore chairman Gian Fulgoni said in a statement.


ComScore expects consumer spending on non-travel retail products at U.S. Web sites will cross $19.6 billion for the November and December holiday season. This should represent 24 percent year-over-year growth.


According to the company, year-through-Dec. 18 non-travel online consumer spending excluding auctions and large corporate purchases is $79 billion, up 24 percent from $63.9 billion in the year-ago period. The full year is forecast to close at $82.7 billion, up 24 percent from $66.5 billion last year.


Mickey Alam Khan covers Internet marketing campaigns and e-commerce, agency news as well as circulation for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.

Video's Going Programmatic, New Study Contends

Video's Going Programmatic, New Study Contends

Some 60% of brands now buy online video programmatically, according to a study from AOL's Adap.TV.

Copyright © 2014 Haymarket Media, Inc. All Rights Reserved
This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization.
Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions.