comScore names VP of marketing solutions

Share this article:
Bert Miklosi
Bert Miklosi

Marketing research and digital analytics firm comScore, Inc. has named Bert Miklosi VP of marketing solutions for the consumer packaged goods (CPG) industry, effective immediately. He will report directly to comScore executive chairman Gian Fulgoni.

In the newly-created role, Miklosi will oversee comScore's business development within the CPG sector. He will also focus on comScore's monitoring and testing services for gauging advertising strategy and creative impact.

Miklosi's overall goal will be to “help markets build their business through driven insights and the full spectrum of touch points, from traditional advertising to digital,” he said.

He will be in charge of a team of 12 business developers focused on the CPG industry. The team will try to marry comScore's “deep knowledge in the digital area” with traditional copy-testing techniques to give their clients a “full-service research” experience, he said.

“Historically, the digital and traditional worlds were not meeting, but in 2012, they are going to meet,” Miklosi said. “And we are really well-positioned for that coming together.”

Miklosi most recently spent three years as principal consultant at Bert Miklosi Consulting. Prior to that role, he held various senior-level positions at advertising research group Ipsos ASI and at the Canadian Broadcasting Corporation.

Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.