Computer Strategy Coordinators Changes Its NameComputer Strategy Coordinators Inc. said yesterday that it will now conduct business under the name CSC Advanced Database Solutions.
While the legal name of the Schaumburg, IL., corporation will remain Computer Strategy Coordinators Inc., all sales, marketing and client service activity will be conducted under the name CSC Advanced Database Solutions.
The direct and database marketing firm made the decision based on its growing list of database customers and the large need for providers of advanced retention and acquisition solutions.
"CSC Advanced Database Solutions more aptly describes our product and services offering," said Mike Brostoff, president/CEO. "We have developed advanced solutions to help marketers get the most from their marketing database, and we want our name to explain what we do best."