CompuCredit Picks TransUnion for Prospecting

Share this article:
TransUnion, Chicago, said yesterday that it reached an agreement to supply CompuCredit with prospecting names for its direct marketing campaigns through its TransUnion Acquisition Services.


CompuCredit is a specialty finance company and marketer of branded credit cards and related financial services. As part of the relationship, TransUnion will leverage its own data, process management and decisioning to select consumers for targeting purposes.


After identifying prospects, TransUnion will facilitate the initial contact by telephone or direct mail and manage response. Profits from sales made are shared between TransUnion and CompuCredit.


TransUnion said this service would reduce acquisition costs.


This material may not be published, broadcast, rewritten or redistributed in any form without prior authorization. Your use of this website constitutes acceptance of Haymarket Media's Privacy Policy and Terms & Conditions