Competitive Intelligence

Marketing Challenge: Betrayal, or Just Business?

Marketing Challenge: Betrayal, or Just Business?

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Something not quite kosher is happening at this agency. Read the read the full story and email your advice to ginger.conlon@dmnews.com for chance to win $100.

Standing Out: Battling a Trio of Goliaths

Standing Out: Battling a Trio of Goliaths

How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.

Even SMBs need competitive intelligence

Even SMBs need competitive intelligence

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Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.

Is sticking to your knitting still valid in a computerized embroidery world?

Is sticking to your knitting still valid in a computerized embroidery world?

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Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data.

A Majority of Email Marketers Are Flying Blind

A Majority of Email Marketers Are Flying Blind

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A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.

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Featured Articles

Turning Big Data Into Smart Data

Turning Big Data Into Smart Data

It doesn't matter how much data you have if you don't integrate your data sets, says market researcher Matthias Hartmann.

5 Reasons to Rethink Radio Right Now

5 Reasons to Rethink Radio Right Now

Radio version 2014 delivers an exciting palette of marketing tools to make the medium of sound more effective for direct response advertisers.

Brands Have Lost Control, and It's OK

Brands Have Lost Control, and It's OK

How marketers can navigate the new customer engagement era.