A brand has been very loyal to its agency—and now that agency has taken on the brand's top competitor. What would you do? Answers due to firstname.lastname@example.org by March 28.
How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.
Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.
Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data.
A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.
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