Competitive Intelligence

Betrayal or Just Business? Answers

Betrayal or Just Business? Answers

Something not quite kosher is happening at this agency. See how our readers would handle the situation.

Marketing Challenge: Betrayal, or Just Business?

Marketing Challenge: Betrayal, or Just Business?

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Something not quite kosher is happening at this agency. See what our readers had to say about it.

Standing Out: Battling a Trio of Goliaths

Standing Out: Battling a Trio of Goliaths

How do you make your company stand out when its competitors are big names like Google, Microsoft and Apple? Prezi's head of marketing was faced with this very challenge.

Even SMBs need competitive intelligence

Even SMBs need competitive intelligence

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Tracking the online activities of local competitors can give small businesses insight into marketing tactics they might try, or avoid.

Is sticking to your knitting still valid in a computerized embroidery world?

Is sticking to your knitting still valid in a computerized embroidery world?

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Paul Marobella, the new head of Havas's creative intelligence unit, thinks so. In fact, he thinks it's the glorious weapon marketers must wield to conquer Big Data.

A Majority of Email Marketers Are Flying Blind

A Majority of Email Marketers Are Flying Blind

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A survey of 300 email marketers uncovers a lack of customer segmentation and competitive intelligence.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...