"Incentive compensation is the third rail in marketing, product [management], and sales alignment."
Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.
If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?
Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.
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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...