Compensation

Organizational Alignment Succeeds or Fails Through Incentives

Organizational Alignment Succeeds or Fails Through Incentives

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"Incentive compensation is the third rail in marketing, product [management], and sales alignment."

CMOs Who Take Charge of Digital Make More Money

CMOs Who Take Charge of Digital Make More Money

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Chief marketers who usurp the CDO role earn the board's respect, as well as base salaries of $500,000 and up, says a new study.

October 2012 Marketing Challenge: Answers

October 2012 Marketing Challenge: Answers

If you were the head of consumer insights at a company, would you turn in a marketing colleague for questionable compensation practices?

The wrong marketing compensation is risky business

The wrong marketing compensation is risky business

Compensation is a thorny issue. Check out of marketing challenge and see how you would deal with our scenario. We'll print the best answers.

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SK&A is a leading provider of U.S. healthcare information solutions and databases. As part of IMS Health, SK&A researches and maintains contact and profiling data for over 2 million healthcare providers, including 800,000+ prescribers. SK&A's data supports research and marketing initiatives for life sciences, medical device, managed healthcare, direct marketing, publishing, education and more. SK&A's proprietary databases are telephone-verified twice per year from its world class Research Centers. SK&A enables multi-channel marketing and sets the standard for data quality and reliability. SK&A's customers include many of America's most recognized healthcare, publishing and pharmaceutical institutions.


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SK&A is a leading provider of U.S. healthcare information solutions and databases. As ...