Comparison Shopping Businesses in Demand

Share this article:
So what's with the interest in the comparison shopping search engine industry?


Corporations like Yahoo Inc., eBay Inc. and E. W. Scripps Co. since last year collectively spent about $1.6 billion buying Europe's Kelkoo, Shopping.com and Shopzilla, respectively. And now marketing services giant Experian buys PriceGrabber.com for $485 million in cash.


"I think the reason why there's such fascination for the comparison shopping search business is that we operate in the sweet spot area - commercial search," said Harry Tsao, cofounder of Monrovia, CA-based Smarter.com and one of the few independent comparison-shopping services left.


Experian's Dec. 12 acquisition of PriceGrabber.com is part of its goal to become a go-to provider of online customer acquisition services. It also gives Experian access to an online database of products, services and retailers that PriceGrabber.com visitors can compare prior to a transaction.


PriceGrabber.com now is a part of Experian Interactive, whose components include other online marketing services like LowerMyBills.com, MetaRewards, Affiliate Fuel, ClassesUSA.com and Experian Consumer Direct.


Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Hallmark Takes Baby Steps to a New Brand

Hallmark Takes Baby Steps to a New Brand

The company relied on digital to get its growing children's apparel brand off of the ground.

One Third of Americans' Social Media Time Is Spent on Facebook

One Third of Americans' Social Media Time Is ...

Pandora, meanwhile, attracts more user time but far fewer digital advertisng dollars, says a study.

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

News Corp. Chief Brands Google an 'Unaccountable Bureaucracy'

Robert Thomson warns the EU that an antitrust deal with Google will lead to a decrease in competitive options for marketers and an increase in piracy.