Compaq, RadioShack, Microsoft Form Web Alliance

Share this article:
Compaq, RadioShack and Microsoft last week formed a strategic alliance to accelerate the adoption of Web technologies by combining their strengths.


The companies agreed to deliver MSN services in a one-step process at RadioShack stores through a pre-installed Web portal branded and operated by the three companies.


Consumers will be able to sign up for MSN or the recently introduced Compaq.Net customized version of MSN when they boot up their Compaq Presario Internet PC.


The tri-branded Web portal, or entry Web page, is an exclusive feature of the Compaq PresarioCreative Learning Series sold at only RadioShack and will feature links to consumer-oriented Compaq, RadioShack and MSN Web sites, where customers will have direct access to additional support, including updates on technology, upgrades and special promotions.


The three companies also will undertake joint marketing and advertising campaigns.
Share this article:
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

Is the Next Mobile Already at Hand?

Is the Next Mobile Already at Hand?

Researchers quibble about just how big the Internet of Things is going to be, but a new report says it's going to be huge and that marketers need to pay ...

Sony Brings Data to Outdoor Advertising

Sony Brings Data to Outdoor Advertising

Norwegian moviegoers got front-row seats when Sony took dynamic digital ads off the Web and into theaters.

Ramp Introduces Video Platform for Marketers

Ramp Introduces Video Platform for Marketers

The cloud-based platform syncs with marketing automation and capitalizes on user behavior to extend view times.