Compaq, RadioShack, Microsoft Form Web Alliance

Share this article:
Compaq, RadioShack and Microsoft last week formed a strategic alliance to accelerate the adoption of Web technologies by combining their strengths.


The companies agreed to deliver MSN services in a one-step process at RadioShack stores through a pre-installed Web portal branded and operated by the three companies.


Consumers will be able to sign up for MSN or the recently introduced Compaq.Net customized version of MSN when they boot up their Compaq Presario Internet PC.


The tri-branded Web portal, or entry Web page, is an exclusive feature of the Compaq PresarioCreative Learning Series sold at only RadioShack and will feature links to consumer-oriented Compaq, RadioShack and MSN Web sites, where customers will have direct access to additional support, including updates on technology, upgrades and special promotions.


The three companies also will undertake joint marketing and advertising campaigns.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Digital Marketing

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

How Amazon Ads Might Change the Game

How Amazon Ads Might Change the Game

Will the Great Recommender introduce "pretargeting" to the menu? Is it destined to become the King of Conversion? Or will its ad business simply settle in between Google's and Facebook's?

Less Than Half of Marketers Say the C-Suite "Gets" Digital

Less Than Half of Marketers Say the C-Suite ...

The long road to digital marketing leadership starts with organizational alignment, a study finds.

Candidates Hook Into Twitter

Candidates Hook Into Twitter

A digital agency for politicians puts the power of presidential electioneering into the hands of Congressional campaigns.