Compaq Picks Cramer for In-Store Demos
Compaq Computer Corp. has named Cramer as its interactive agency for in-store demonstrations at RadioShack Corp. stores.The Norwood, MA-based agency is charged with creating a branded Compaq experience for RadioShack consumers. Video vignettes via kiosks will help them learn about Compaq products in a more engaging and entertaining way.
Cramer's in-store demonstrations also will include support programs, product technology training and sales aides.
Compaq is the exclusive supplier of personal computers in RadioShack stores.
