Compaq Issues New Guidelines for Web Sales

Share this article:
Compaq Computer Corp., Houston, last week issued new guidelines for companies that offer its Presario line of personal computers directly through the Internet. In February, the company suspended distribution to some Web-based resellers after retailers reportedly complained that some Internet marketers were undercutting them by offering computers at wholesale prices. According to some published reports, Compaq, the No. 1 maker of personal computers, now is requiring direct resellers like Onsale.com and others to sell Compaq Presario computers at the minimum advertised price, although such companies are permitted to bundle additional features with the computers for no additional charge. Compaq also is requiring resellers to provide basic support service through a toll-free number. About 11 Web-based resellers, including Onsale.com, Buy.com, Value America, PCSave and Shopping.com, had been affected by Compaq's de-authorization move.
Share this article:

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Digital Marketing

News Byte: CX Scores to Take Their Place Beside Price Listings

News Byte: CX Scores to Take Their Place ...

E-commerce aggregator PriceGrabber will begin offsetting price info with service expectations.

Data Byte: Interactive Ad Revenues Exceeding TV for the First Time

Data Byte: Interactive Ad Revenues Exceeding TV for ...

At nearly $43 billion, interactive advertising revenues exceeded broadcast for the first time in 2013.

Marketers: Data Rich and Knowledge Poor

Marketers: Data Rich and Knowledge Poor

While advertisers have become incredibly data-savvy, the most difficult challenge remains causally linking that data to outcomes that really matter.