Company Owes Victoria's Secret $120,000 in Domain Dispute

Share this article:
A company that selected four domain names similar to Victoria's Secret must pay $120,000 in damages to the lingerie company as a result of a decision this week by U.S. District Judge James Lawrence King in Miami.


The company, Victoria's Cyber Secret, said the names were to be used for adult-entertainment sites featuring Playboy playmate Victoria Silvstedt. The company has not used the domain names online. Also, Silvstedt said Victoria's Cyber Secret did not have her permission to use her likeness or name and that she has no plans for future business with the entity.


Victoria's Cyber Secret did not comply with a decision in March by an Internet arbitration forum that ruled the company should transfer the names to Victoria's Secret.


King ordered that the names be transferred and that Victoria's Secret be reimbursed for attorney fees.


Victoria's Cyber Secret had registered these names: Victoriassexsecret.com, victoriassexysecret.com, victoriasexsecret.com and victoriasexysecret.com


Share this article:
You must be a registered member of Direct Marketing News to post a comment.

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

App of the Week: CardsApp

App of the Week: CardsApp

The app lets users select loyalty cards on their phone or smartwatch to display QR codes at check out time.

Rakuten Marketing Moves to a Unified Platform

Rakuten Marketing Moves to a Unified Platform

Omni experience consolidates all channel offerings into a single platform and dashboard to provide better management of the customer funnel.

Hawk Search Widens its Global Reach

Hawk Search Widens its Global Reach

Hawk Search's solution offers support for more than twice as many languages as other site search providers, according to the company.