Company Debuts Loyalty Program to Pay School Costs

Share this article:
Database marketing company EdExpress, Dallas, yesterday launched a loyalty marketing program designed to help families save for their children's education and former students pay off school loans.


Parents, friends and relatives can accumulate education funds known as EdBucks by shopping at participating stores with a registered credit card of their choice. Accumulated points can be used for tuition, books, room and board or other related expenses at accredited colleges, private K-12 schools, trade schools and junior colleges. Adults without children can use EdBucks to pay off outstanding student loans.


Participating companies include Dell, McCoy Building Supply Centers and VarTec Telecom, as well as e-tailers like DisneyStore.com, Brookstone.com, DrugEmporium.com, Garden.com, MVP.com, Petsmart.com and others.


The EdExpress Web site, www.edexpress.com, can be used to track EdDollars and authorize disbursements. There is a fee involved with the program.
Share this article:
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.

The (Marketer's) TV Guide

The (Marketer's) TV Guide

Public broadcasting station WGBH in Boston cleans up its dirty data and boosts donations.

Acxiom Mobilizes and Socializes SMBs

Acxiom Mobilizes and Socializes SMBs

MyAcxiomPartner.com enables simple campaigns for social and mobile channels.