Company Debuts Loyalty Program to Pay School Costs

Share this article:
Database marketing company EdExpress, Dallas, yesterday launched a loyalty marketing program designed to help families save for their children's education and former students pay off school loans.


Parents, friends and relatives can accumulate education funds known as EdBucks by shopping at participating stores with a registered credit card of their choice. Accumulated points can be used for tuition, books, room and board or other related expenses at accredited colleges, private K-12 schools, trade schools and junior colleges. Adults without children can use EdBucks to pay off outstanding student loans.


Participating companies include Dell, McCoy Building Supply Centers and VarTec Telecom, as well as e-tailers like DisneyStore.com, Brookstone.com, DrugEmporium.com, Garden.com, MVP.com, Petsmart.com and others.


The EdExpress Web site, www.edexpress.com, can be used to track EdDollars and authorize disbursements. There is a fee involved with the program.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Acxiom East?

Acxiom East?

Ogilvy & Mather launches OgilvyAmp, a think tank for data-driven marketers headed by expatriates from Little Rock's best-known data company.

Epicor to Acquire Analytics Provider QuantiSense

Epicor to Acquire Analytics Provider QuantiSense

Retail solutions provider seeks to up its data analytics game for large and midsized retailers.

One Third of Companies Fail to Measure Data Quality ROI

One Third of Companies Fail to Measure Data ...

Twenty percent of companies assume their data quality tools pay off, while another 10% doesn't monitor ROI at all.