Company Debuts Loyalty Program to Pay School Costs

Share this article:
Database marketing company EdExpress, Dallas, yesterday launched a loyalty marketing program designed to help families save for their children's education and former students pay off school loans.


Parents, friends and relatives can accumulate education funds known as EdBucks by shopping at participating stores with a registered credit card of their choice. Accumulated points can be used for tuition, books, room and board or other related expenses at accredited colleges, private K-12 schools, trade schools and junior colleges. Adults without children can use EdBucks to pay off outstanding student loans.


Participating companies include Dell, McCoy Building Supply Centers and VarTec Telecom, as well as e-tailers like DisneyStore.com, Brookstone.com, DrugEmporium.com, Garden.com, MVP.com, Petsmart.com and others.


The EdExpress Web site, www.edexpress.com, can be used to track EdDollars and authorize disbursements. There is a fee involved with the program.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in Data/Analytics

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

Featured Listings

More in Data/Analytics

Word to the Wise: 100% Viewability

Word to the Wise: 100% Viewability

100% viewability is quite the myth.

12 Big Data Facts for Marketers in 2014

12 Big Data Facts for Marketers in 2014

The idea of Big Data is nothing new, but its potential to solve today's problems and spark innovation is unprecedented.

Harvard Prof: Marketers Need to Step Up Their Predictive Abilities

Harvard Prof: Marketers Need to Step Up Their ...

Statistics expert Edo Airoldi says data must be paired with predictive analytics before marketers can truly forecast customer behavior.