Company Attempts to Corner Online Tinnitus Market

Share this article:
The Corporate Partnering Institute, Chicago, yesterday bought the rights to 61 domain names related to the chronic hearing ailment tinnitus in an effort to dominate the disease category on the Internet's major search engines.


CPI, which retained name appraiser DomainWorthy.com to register the domain names, will lease the sites to HEAR USA, Scottsdale, AZ, a provider of content and online shopping for people with hearing loss. The domain names were appraised at $1.7 million, about $28,000 each.


Each site will have its own theme and content, said Duke Rodriguez, HEAR USA's CEO. HEAR USA will sell sponsorships to providers of treatments, products and content related to tinnitus, which is characterized by a constant ringing in the ear. Fees will be based on sales results.


CPI is a U.S. organization dedicated to the use of partnering to generate growth. The company owns nearly 10,000 domain names related to diseases in an effort to support e-healthcare business strategies. HEAR USA has three bricks-and-mortar clinics in Arizona and specializes in sales of hearing-aid products.
Share this article:
You must be a registered member of Direct Marketing News to post a comment.
close

Next Article in News

Sign up to our newsletters

Follow us on Twitter @dmnews

Latest Jobs:

More in News

DMA 2014 Kicks Off Under New Management

DMA 2014 Kicks Off Under New Management

Thomas Benton and Jane Berzan will preside over an event indicative of an association serving a wider array of industry segments.

De Quinto Tapped as Coke's Next CMO

De Quinto Tapped as Coke's Next CMO

The president of the company's Iberia Business Unit will take over from Joe Tripodi upon his retirement in February.

Customer Centricity Is Spurring Marketing-Tech Investments

Customer Centricity Is Spurring Marketing-Tech Investments

A majority of marketers rank customer satisfaction improvements as paramount in the technology investment decisions.